HealthcareGoogle Ads · Paid Social · Yahoo DSP
Mayo Clinic
Reached niche patient populations with ICD-10 audience targeting and engagement-optimized campaigns.
+15% patient leads−20% cost per lead
Digital marketer · 7+ years agency experience
AI-enhanced marketingbacked by agency expertise.
I combine 7+ years of enterprise agency experience with AI-powered tools to drive better performance and streamlined, more efficient operations - turning paid media, analytics, and automation into compounding awareness, leads, and revenue.
I help small and midsize businesses cut through the noise of the digital landscape - using AI to speed up research, creative production, and reporting, while leaning on years of agency experience to keep strategy sharp and execution practical. The result is a clearer path to growth without the agency overhead costs.
+15%Patient leadsMayo Clinic
−15%Cost per store visitTrue Value
−35%Cost per inquiryBryant University
+30%ApplicationsAmerican Airlines
+10%Housekeeper applicantsHilton
-40%Cost per booking from PPCPiney River Resort
+15%Patient leadsMayo Clinic
−15%Cost per store visitTrue Value
−35%Cost per inquiryBryant University
+30%ApplicationsAmerican Airlines
+10%Housekeeper applicantsHilton
-40%Cost per booking from PPCPiney River Resort
+35%Applicant volumeAutoZone
+10%Aquablation proceduresPROCEPT BioRobotics
+10%Student enrollmentMaine Maritime Academy
-30%Cost per lead from PPCAligned In-Home Care
+30%Cashier applicationsDollar General
+25%Store visitsDollar Tree
+35%Applicant volumeAutoZone
+10%Aquablation proceduresPROCEPT BioRobotics
+10%Student enrollmentMaine Maritime Academy
-30%Cost per lead from PPCAligned In-Home Care
+30%Cashier applicationsDollar General
+25%Store visitsDollar Tree
+15%Patient leadsMayo Clinic
−15%Cost per store visitTrue Value
−35%Cost per inquiryBryant University
+30%ApplicationsAmerican Airlines
+10%Housekeeper applicantsHilton
-40%Cost per booking from PPCPiney River Resort
+35%Applicant volumeAutoZone
+10%Aquablation proceduresPROCEPT BioRobotics
+10%Student enrollmentMaine Maritime Academy
-30%Cost per lead from PPCAligned In-Home Care
+30%Cashier applicationsDollar General
+25%Store visitsDollar Tree
+15%Patient leadsMayo Clinic
−15%Cost per store visitTrue Value
−35%Cost per inquiryBryant University
+30%ApplicationsAmerican Airlines
+10%Housekeeper applicantsHilton
-40%Cost per booking from PPCPiney River Resort
+35%Applicant volumeAutoZone
+10%Aquablation proceduresPROCEPT BioRobotics
+10%Student enrollmentMaine Maritime Academy
-30%Cost per lead from PPCAligned In-Home Care
+30%Cashier applicationsDollar General
+25%Store visitsDollar Tree
Services
Ways I can help your business
Case studies
Client success stories
Retail · FranchiseGoogle Ads · Performance Max · Meta
True Value
Managed 1,600+ monthly campaigns across franchise locations with machine learning and automated reporting.
−15% cost per store visit1,600+ campaigns/mo
Higher EducationGoogle Ads · Meta · TikTok · LinkedIn
Bryant University
Data-driven zip code targeting and segmented messaging grew undergraduate and graduate applications.
Application volume up−35% cost per inquiry
RecruitmentSearch · Paid Social · Display
American Airlines
Talent acquisition campaigns for pilots, mechanics, flight attendants and customer service roles.
+30% applications−25% cost per applicant
Education · Lead GenGoogle Ads · Meta Ads · Remarketing
David Pressley School of Cosmetology
Targeted search, social and remarketing campaigns that grew student lead volume and enrollment.
Lead volume upRemarketing engine
Healthcare · LocalGoogle Ads · Remarketing
ProMotion Rehab & Sports Medicine
Cut competitor clicks and irrelevant calls with negative keyword and audience segmentation work.
Less wasted spendHigher lead quality
Agency EnablementGoogle Ads · Meta · Looker Studio
E-Dreamz Agency
Rebuilt an agency's PPC practice with ad copy standards, automated reporting and an onboarding checklist.
Higher client retentionAutomated reporting
Industrial · B2BGoogle Ads · LinkedIn · Display
Fluke
Reached engineers and facility managers with product-specific search and B2B audience targeting.
Qualified B2B leads upLower cost per lead
Hospitality · Recruitment MarketingGoogle Ads · Bing Ads · Meta
Hilton
Grew housekeeper applicant volume 10% with search and social recruitment campaigns across hospitality roles.
+10% housekeeper applicantsProperty-level hiring coverageRole-specific ad groups
Travel · ResortGoogle Ads · Bing Ads · Meta · Remarketing
Piney River Resort
Cut cost per booking 40% from PPC after inheriting and rebuilding the account from a previous agency.
-40% cost per booking from PPCExpanded audiences and platformsShoulder-season occupancy up
Retail · Recruitment MarketingTikTok · Snapchat · YouTube · Programmatic
AutoZone
Increased cashier applicant volume 35% with TikTok, Snapchat, YouTube, and programmatic recruitment campaigns.
+35% applicant volumeLower cost per applicantStore-level hiring coverage
Banking · FinanceGoogle Ads · Bing Ads · Meta · Display · Landing Pages
Avidia Bank
Grew account openings and loan inquiries with product-segmented, compliance-first campaigns across search, social, and display.
Account openings upLower cost per applicationProduct-level campaign structure
Medical Device · HealthcareGoogle Ads · Meta · YouTube · Remarketing · Landing Pages
PROCEPT BioRobotics
Increased Aquablation procedure signups 10% by expanding targeting to reach spouses who influence the treatment decision.
+10% Aquablation proceduresSpouse and caregiver audiencesHigher consultation request rate
Media · B2B SaaSGoogle Ads · Bing Ads · LinkedIn · Landing Pages · Remarketing
PR Newswire
Generated qualified demo and subscription leads with LinkedIn, Bing, lookalike audiences, and purpose-built landing pages.
Demo requests upHigher lead qualityLookalike audience scaling
Higher EducationGoogle Ads · Meta · TikTok · Email · Landing Pages
Maine Maritime Academy
Grew student enrollment 10% with program-level paid media, email nurture, and purpose-built landing pages.
+10% student enrollmentEmail nurture + landing pagesProgram-level targeting
Home HealthcareGoogle Ads · Bing Ads · Meta
Aligned In-Home Care
Cut cost per lead 30% from PPC by segmenting campaigns to fund top performing assets.
-30% cost per lead from PPCCare inquiries upSegmented campaign structure
Retail · Recruitment MarketingPaid Social · Programmatic · Google Ads
Dollar General
Grew cashier applications 30% with store-level recruitment campaigns in hard-to-staff markets.
+30% cashier applicationsLower cost per applicantStore-level targeting
Retail · Store VisitsGoogle Ads · Paid Social · Programmatic
Dollar Tree
Drove a 25% increase in measured store visits with local inventory and geo-fenced campaigns.
+25% store visitsLower cost per store visitLocal campaign coverage
Automated reporting
Google Data Studio dashboards that update themselves.
I build automated Looker Studio (Google Data Studio) reports that connect straight to Google Ads, Bing, Meta, LinkedIn and more, so you can see campaign performance in real time instead of waiting on a monthly recap.
I also merge CRM data with platform data, so reporting reflects real pipeline and revenue - not just clicks. Spend less time assembling reports and more time taking action on trends highlighted easily in reports.
- ✓Real-time data across Google, Bing, Meta, LinkedIn & more
- ✓CRM and platform data blended into one revenue view
- ✓Trends surfaced automatically, no manual assembly
Why hire me
A partner who can build, optimize, and explain the work without burning up hours.
I bring together strategy, AI-driven efficiency, and clear communication to deliver agency-level results without the agency overhead costs - so you always know where your marketing stands and where it is headed next.
When you hire me, you are in-housing your marketing efforts with someone directly accountable and available to you.
7+ Years of PPC Agency Experience
I have managed millions per year in ad spend across multiple clients and industries in my agency career, running campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, Bing, and programmatic DSPs.
Years of managing large budget, enterprise campaigns across the full funnel means I have seen and solved the problems that usually slow paid media down, so I know what works before spending your first dollar.
AI-Enhanced Execution
I use AI to speed up research, creative production, reporting, and optimization - delivering enterprise-level output without enterprise overhead.
Paid + Organic Support
Paid media is my main focus, but I also support SEO, organic traffic growth, review management, Google Business Profile optimization, content strategy, local visibility, and email nurture - so your brand builds momentum even when ad spend is paused.
Built for Small and Midsize Businesses
I focus on the metrics that matter to growing companies: leads, revenue, and efficient operations - not vanity numbers or bloated retainers.
Though I started my career working for enterprise agencies, I feel I can make a more meaningful impact with SMBs.
Full-Funnel Thinking
From paid media and landing pages to SEO, tracking, and automated reporting, I connect every stage so your marketing works as one system.
Transparent and Self-Sufficient
You get clear reporting, honest recommendations, and a partner who can build, troubleshoot, and automate without burning up unneeded hours.
Proven Results
I have driven double-digit ROAS lifts, reduced cost per lead and store visit, and scaled campaigns across healthcare, retail, education, B2B, and more.
My process
How I enhance your strategy
I combine AI-driven tools with hands-on agency experience to refine your digital media strategy and deliver more impact in less time. Before any work begins, you will receive a clear plan outlining what I recommend, why it matters, the expected outcome, and how long it will take. Once you approve, I move forward with full transparency so you can see exactly what was done and why.
My retainer rate works out to roughly $50 per hour, but the real value is in the optimizations and strategy improvements I deliver, not the number of hours logged. Unlike agencies that charge $200+ per hour or 20%+ of paid media spend, I do not burn hours on inefficient operations, unnecessary meetings, or non-critical work. My goal is to jump into the account, limit hours, make a real impact, and gauge how much additional attention is needed to reach the next goal.
Any time that goes above your guaranteed monthly hours is billed on an hourly basis at $50, subject to your approval before work is completed. You can hire me for a limited project or on a recurring basis, and you are free to cancel anytime.
Whichever plan you choose, you will receive detailed project time projections and corresponding invoices for work completed, so you always know where your investment is going.
Upon joining your team, I am happy to sign an NDA, a 1099 contractor agreement, and provide proof of freelancer insurance so you can bring me on with confidence.
Free digital marketing review
Get a Free Assessment.
I'll review your paid media, social, and organic/SEO setup at no cost, then walk through the findings with you in a focused follow-up call. If you are interested in moving forward with recommended optimizations we can proceed, if not you get a free assessment letting you know where there is room for improvement with your digital strategy.